If you’re dreaming of getting free products, paid brand deals, and real beauty sponsorships on TikTok, you’re not alone. Becoming a TikTok beauty influencer is one of the hottest goals right now — and the good news is, you don’t need 1 million followers to get noticed by brands.
In fact, beauty brands are actively looking for micro-influencers and up-and-coming creators who produce authentic, helpful, personality-filled content.
Ready to get on their radar? Here’s how to get noticed by brands on TikTok and how to start getting sponsored posts (yes, even as a small creator!).
- 1. Create High-Value Beauty Content Brands Want to See
- 2. Tag Beauty Brands Consistently (The Easiest Way to Get Seen)
- 3. Use Beauty Hashtags That Actually Help You Rank
- 4. Keep Your TikTok Profile Polished and Professional
- 5. Build High Engagement — Brands Care More About This Than Followers
- 6. Collaborate With Other Beauty Creators for More Exposure
- 7. Pitch Yourself to Brands (Small Creators Do This Too!)
- 8. Join Influencer Platforms That Offer TikTok Sponsorships
- 9. Create a Media Kit to Look Professional
- 10. Stay Authentic — It’s What Brands Pay For
1. Create High-Value Beauty Content Brands Want to See
If you want brands to notice you, your TikTok content needs to look brand-friendly. That means fun, clear, helpful videos like:
- GRWM routines
- Skincare reviews
- Makeup looks featuring specific products
- Product comparisons or dupes
- Before/after transformations
- Trending sounds with beauty twists
Brands love creators who can inspire viewers to try new products.
Show them you can do exactly that.
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2. Tag Beauty Brands Consistently (The Easiest Way to Get Seen)
One of the fastest ways to get on a brand’s radar is to show them you already use and love their products.
Every time you post beauty content:
✔ Tag the brand in your caption
✔ Tag them directly in the video
✔ Use their branded hashtags
✔ Mention the product clearly on screen
Brands track tags. They watch who is consistently talking about them. This is how many creators get added to PR lists and eventually earn paid collaborations.
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3. Use Beauty Hashtags That Actually Help You Rank
Using the right hashtags helps your videos show up in TikTok search — which is huge for discoverability.
Top TikTok beauty hashtags include:
#beautyblogger
#tiktokbeauty
#makeuptutorial
#skincareroutine
#beautyreview
#grwm
#beautyinfluencer
Mix trending, niche, and branded hashtags for the strongest SEO impact.
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4. Keep Your TikTok Profile Polished and Professional
If a brand clicks onto your page, you want them to immediately understand who you are.
Make sure your profile includes:
✔ A clean, beauty-related username
✔ A bio with keywords (ex: “Makeup tips, skincare reviews & beauty hacks 💄✨”)
✔ A bright, clear profile photo
✔ Links to Instagram or YouTube
A strong profile increases your chances of getting sponsorship offers — and shows brands you’re ready for collaborations.
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5. Build High Engagement — Brands Care More About This Than Followers
Brands LOVE engagement. They want creators whose videos spark conversation, not just views.
So focus on:
💬 Replying to every comment
💗 Asking questions in your captions
🎥 Making response videos to your audience
🔁 Encouraging shares and saves
High engagement = higher chance of getting sponsored posts.
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6. Collaborate With Other Beauty Creators for More Exposure
TikTok loves community-driven content. When you collaborate with other creators, you increase your reach AND look more active in the beauty space.
Try:
✨ Duets
✨ Stitches
✨ “Reaction to this look” videos
✨ Beauty challenges
✨ Dupe tests with friends
This cross-audience content helps brands discover you organically.
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7. Pitch Yourself to Brands (Small Creators Do This Too!)
You don’t have to wait for brands to find you — many TikTok beauty influencers pitch to brands directly.
Your pitch should include:
- Who you are
- Your TikTok niche
- Your engagement rate
- Why you love the brand
- What type of content you can create
A confident, simple pitch can absolutely lead to gifted deals and paid sponsorships.
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8. Join Influencer Platforms That Offer TikTok Sponsorships
These platforms connect beauty brands with TikTok creators — even small ones.
Best influencer platforms for beauty sponsorships:
✨ TikTok Creator Marketplace
✨ AspireIQ
✨ Skeepers (Octoly)
✨ Trend
✨ Grapevine
✨ BrandSnob
✨ Influenster (for PR & reviews)
This is one of the easiest ways to land your first sponsored post.
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9. Create a Media Kit to Look Professional
A media kit tells brands why they should work with you. Even small creators can have one!
Include:
✔ TikTok stats
✔ Engagement rates
✔ Audience demographics
✔ Your niche
✔ Examples of past beauty content
✔ Your contact info
A professional media kit sets you apart and helps secure paid brand deals.
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10. Stay Authentic — It’s What Brands Pay For
The #1 thing beauty brands look for? AUTHENTICITY.
They want influencers who:
✨ Share honest opinions
✨ Have a real personality
✨ Connect with their audience
✨ Don’t sound scripted
✨ Actually love beauty
The more YOU you are… the more brands will want to work with you.
Beauty realm 